Investment project:

Apartmajska hiša Mojstrana
Tourist apartments in Mojstrana, Slovenia

Premium investment offer: tourist accommodation development in the heart of the Julian Alps, on the edge of Triglav National Park.
Land price: 135 000 €
Region: Gorenjska / Kranjska Gora Category: Building land plot (512 m²) with a share of the access road Investment potential: rental and/or sale of 3 apartments
View of the land plot in Mojstrana Neighboring houses and the land plot View toward the village and land plot Access to the land plot, Mojstrana

Land plot description and key parameters

Location: Mojstrana village, on the sunny side of the settlement. Area: 535 m² (plot no. 1: approx. 512 m² plus a 1/2 share of the shared 46 m² access road). Category: fully suitable for development.

Mojstrana is historically connected with mountaineering, located at the meeting point of three alpine valleys (Krma, Kot and Vrata) and serves as a true gateway to Triglav National Park.

The motorway and Jesenice are only 4 km away, providing fast access to an infrastructure hub with schools, banks and supermarkets. The well-known Kranjska Gora resort is approximately 13-14 km away, and the nearest ski lifts are about 10 minutes by car.

Infrastructure: All municipal utilities are available: water, sewage and gas. New utility lines were installed during the recent road reconstruction.

The land plot is fully ready for construction and complies with current planning standards. The building index is up to 0.3, with a maximum built-up area of approximately 155 m². Buildings with up to 3 apartments are permitted, with 2 parking spaces per apartment.

A basement level with increased usable area is permitted. The roof type is a pitched roof with a 35-45° slope, not higher than the surrounding houses, with a maximum of 2 above-ground floors plus an attic. The minimum green area is 50% of the plot.

  • Land plot area: 535 m² (development area approx. 155 m² under a 0.3 building index)
  • Utilities: all available
  • Potential: up to 3 apartments, each with 2 parking spaces
  • Environmental profile: border of a protected park area, clean alpine air

Financial calculation: apartment sale scenario

Cost structure for the full project:

  • • Land plot with infrastructure: 133 750 €
  • • Design work and legal support: 12 000 €
  • • Total construction area: ~210 m² (3 apartments of 70 m² each)
  • • Construction (1,300 €/m²): 273 000 €
  • • Permits and utility contributions (200 €/m²): 42 000 €
  • • Furnishing, landscaping and marketing: 24 000 €
  • TOTAL investment: 484 750 €

Expected sale value:

  • • 3 apartments at a price of at least 200,000 € each
  • • Total revenue: 600 000 €
Potential margin: ~115 000 € (23% of the project) before taxes and commissions. Strong payback potential and investor appeal are supported by steadily growing demand in the region.
Format 1 3 apartments of 70 m² each, each with a separate entrance and a small private plot or terrace Recommended for maximizing resale value
Rental to groups and families Alternative scenario: high-rate short-term rental. Average annual occupancy of 55-60% can support an ROI payback period of around 7 years. Daily rates: 120-150 €/apartment/night in season
Reinvestment This format can serve as a starting platform for related investment projects in Slovenia Participation in the growing alpine real estate market

Brief business plan and risk analysis

Marketing and sales:

  • Positioning: club-style apartments with access to the Alps and the national park, combined with a one-time opportunity to purchase second-home or investment real estate.
  • Online promotion: social media, EU real estate platforms and local agency marketing.
  • Demand from both Slovenian buyers and foreign individuals or companies, including through the establishment of a DOO or sole-proprietor structure.

Key risks:

  • Rising construction costs are minimized by fixing the budget and working with local contractors
  • Planning and architectural restrictions require strict compliance with the current spatial planning regulations
  • Competition is limited in Mojstrana, while demand in Kranjska Gora and the surrounding area remains consistently high

Financial indicators and strategy:

Indicator Value
ROI (before taxes)~23%
Project implementation period18-22 months
Possible payback period under rental scenarioapprox. 7 years
Average real estate price growth, regional forecast+5-7%/year
Average market sale price per apartment200,000-250,000 €

Tourism, recreation and regional attractions

Mojstrana is a gateway to northern Slovenia: an entry point to Triglav National Park and the Julian Alps, and a tourism and sports hub of the Gorenjska region. It attracts visitors from around the world as a starting point for mountain hiking, skiing, eco-tourism and family holidays.

Panorama of Mojstrana and the Alps

View from the surroundings of Mojstrana

View of the Vrata Valley and the central part of the village framed by the Julian Alps, an ideal setting for the terraces of future apartments.

Peričnik Waterfall

Peričnik Waterfall

One of Slovenia's most spectacular waterfalls, with two cascades reaching up to 52 m, only 5 minutes away by car. It is accessible via a scenic walking trail directly from the village.

Vrata Valley / Triglav Glacier

Vrata Valley and Triglav Glacier

A famous glacial valley and one of the starting points for the ascent to Triglav. It is a symbolic destination for Slovenians and foreign visitors, with excellent hiking routes.

Kranjska Gora in summer

Kranjska Gora ski resort

One of Europe's most recognizable resorts, only 13 km away: skiing and snowboarding in winter, cycling, eco-tourism and family holidays in summer.

Winter sports and nature

Ski slopes and cross-country routes

40 km of prepared trails across Kranjska Gora and Mojstrana. Excellent conditions for families, professional competitions and recreational sport.

Autumn in the Alps

Nature, photo tourism and gastronomy

The region is known for its clean air, diverse trails, beautiful sunrise and sunset views, and a strong selection of traditional local restaurants.

In 2023, Slovenia recorded 6.6 million tourist arrivals and 16.9 million overnight stays. The Gorenjska region, including Kranjska Gora and Mojstrana, provides a steady year-round tourist flow. Average private apartment occupancy is 70-85% in high season and 40-60% in shoulder season. Expected annual tourism growth in the region is 7-10%.